1. ___ refers to the package you create for your product, which is then made available to potential publishers.
A) Affiliate program B) Donner C) Creator D) All of the above
2. ____ of demand is an economic measure of the change in the quantity demanded or purchased of a product in relation to its price change.
A) Price elasticity B) Email Marketing C) Viral Marketing D) All of the above
3. Paid search marketing (e.g. Google Ad Words) is usually purchased on which basis?
A) Pay Per Click (PPC) B) Email Marketing C) Viral Marketing D) None of the above
4. The performance-based affiliate marketing model of paying for leads or sales is usually charged in which way?
A) Cost Per Acquisition (CPA) B) Pay Per Click (PPC) C) Affiliate Marketing D) All of the above
5. ______ occurs when a website's structure and content is improved to maximize its listing in organic search engine results pages using relevant keywords or search phrases.
A) Paid inclusion B) Site Optimization C) Contextual search D) Pay per click
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