1. A main benefit of using customer relationship management (CRM) is:
A) maximization of on-time delivery. B) minimization of product returns. C) identification of customers with high lifetime value. D) finding new markets for existing products and services.
2. Which of the following indicators is most appropriate to use as a measure of supply chain utilization?
A) Production equipment productivity B) Net asset turns C) Value-added productivity per employee D) Upside flexibility
3. The main benefit of a mass customization product design strategy is to:
A) sell high quantities of product to specific customer segments. B) achieve economies of scale in purchasing components. C) offer more product variety while keeping inventories low. D) avoid assembly of finished products.
4. Keeping all other factors equal, a company typically will try to maintain higher service levels for products with:
A) wider variety. B) shorter lead time. C) higher profit margins. D) lower sales volumes.
5. A large manufacturer wanting to be more competitive in the global market place decided to outsource its transportation and return processing to other companies on a contractual basis. The companies providing the services would be referred to as:
A) fourth party logistics providers. B) third party logistics providers. C) retail services providers. D) distribution services providers.
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