1. Which of the following customer relationship management activities most appropriately is used for revenue generation?
A) Generating customer leads B) Generating graphic sales models C) Measuring customer preferences D) Identifying customer margins
2. Compared to mass-media marketing, customer relationship management has the advantage of allowing the organization to:
A) compete for customers based on service. B) reach a larger number of potential customers. C) reduce inventory to improve cash flow. D) focus on attracting new customers.
3. A manufacturer uses standard costing, and a potential supplier uses activity-based costing. This difference most likely will have implications for which of the following types of future decisions?
A) Price concessions B) Make-or-buy C) Distribution warehouse locations D) Freight terms
4. Compared to a blanket purchase order, a supplier alliance agreement is best differentiated by:
A) efficient material replenishment processes. B) clearly identified roles for the buyer and seller. C) a shared vision of added value. D) a sole-source agreement.
5. Effective data acquisition for supply chain management requires:
A) establishment of market standards for forecasting accuracy. B) establishment of a six-segment matrix classifying function and innovation. C) identification of products that have market predictability. D) identification of the proper supply chain profile for the product type.
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