1. A firm has identified groups of customers based on specific characteristics the customers desire from products and services the firm can provide. Characteristics include lead times, pricing tiers, and service levels. The firm is engaged in which of the following activities?
A) Customer differentiation B) Order winner segregation C) Market segmentation D) Channel definition
2. The value that logistics provides within the supply chain can best be summarized as:
A) satisfying customer expectations about availability and delivery at an acceptable total cost. B) meeting promised location and on-time delivery goals with minimal use of expediting. C) establishing inventory and delivery goals with various customers that fulfill the firm's profit objectives. D) providing accurate in-transit and delivery information to customers and salespeople.
3. A manufacturer of plastic components that are sold either directly or through distributors wants to identify the requirements of the end customers for each market segment. Which of the following approaches would be most appropriate?
A) Analyzing the buying history for each of the market segments B) Asking the manufacturer's direct customers C) Conducting a market research project D) Sending samples of potential future products to the final customers
4. The process of gathering data about what customers need and ensuring that desired features are included in the design and initial planning phase of a new product or service is known as:
A) a quick response program. B) quality function deployment. C) total quality management. D) early supplier involvement.
5. A manufacturer can simplify the forecasting process by pooling demand forecasts for a product group and then:
A) averaging total demand and spreading it evenly across all items. B) disaggregating demand to the item level based on marketing input. C) disaggregating demand to the item level based on historical proportions. D) allocating demand to each production site.
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